Commercial Hood Cleaning
A compliance-led website and local search structure for a contractor selling recurring commercial service contracts.
- Business type
- Restaurant kitchen exhaust and grease compliance contractor
- Industry
- Commercial Services
- Project type
- B2B website and local authority build
Project overview
A demonstration build for a B2B contractor whose buyers are restaurant owners and facility managers checking code compliance and insurance requirements.
The challenge
Commercial buyers evaluate on compliance documentation, scheduling reliability and insurance, not on marketing language. Most competitor sites read like residential cleaning services.
Strategy
- Lead with NFPA 96 cleaning frequency guidance and inspection documentation.
- Build content around facility types rather than generic cleaning keywords.
- Design for a longer, quote-based sales cycle with recurring contracts.
Execution
- Website rebuild organized by facility type: full-service kitchens, fast casual, institutional and food trucks.
- Compliance resource section covering inspection intervals and reporting.
- Local content targeting restaurant districts and commercial corridors.
- Quote request flow that captures kitchen size, hood count and service frequency.
Mockups & screens
Illustrative interface mockups. Not screenshots of live client accounts.
Expected / target outcome
- Attract recurring contract enquiries rather than one-off cleans.
- Qualify kitchen size and hood count before the first site visit.
- Build authority for compliance-related searches.
These are the objectives this build is designed to pursue. No performance results are claimed for this demonstration.
Key takeaways
- In commercial categories, documentation is the conversion asset.
- Recurring contracts justify a slower, more detailed site experience.
Find out where your local demand is going.
We'll review your search visibility, ad structure and conversion path, then tell you plainly what we would change first.