Towing & Roadside Assistance

A sample campaign illustrating a call-first paid structure for roadside operators competing with national dispatch networks.

Roadside customers convert in under a minute and rarely compare more than two results. National dispatch apps bid aggressively on the same terms with far larger budgets.

• Prioritize call-only formats during peak stranded-driver hours.
• Compete on locality and arrival window rather than price.
• Keep the landing experience to a single decision: call now.

• Call-only and call-extension campaigns scheduled around commute and late-night windows.
• Geo-targeting weighted around highways, interchanges and event venues.
• Single-purpose landing page with arrival window, vehicle types and coverage map.
• Call reporting segmented by service type to see which requests actually pay.

Illustrative interface mockups. Not screenshots of live client accounts.

• Increase the share of local calls captured against national dispatch competitors.
• Reduce budget spent on hours the operator cannot cover.
• Understand which call types are worth bidding more for.

These are the objectives this build is designed to pursue. No performance results are claimed for this sample campaign.

• In roadside categories, ad schedule and geography outperform creative testing.
• A single-decision page removes the biggest source of drop-off.